Hiring the right people is essential to your company’s success. By objectively assessing a candidate’s qualities, pre-employment examinations such as cognitive and skills tests can assist you in finding the most qualified applicants.
An enterprise system imposes its logic on the way a business works. Managers implementing an ES should think carefully about what processes should be the same across the company and which should remain unique to each business unit.
Build a Strong Employer Brand
A strong employer brand is critical to attracting and keeping employees. A company’s reputation as an employer plays a significant role in whether or not people want to work for you, especially when it comes to candidates researching businesses before applying. If a business has a bad rating on review websites, you can bet that many prospective employees will pass on the job.
To build a compelling employer brand, highlight your unique culture and values, highlight employee success stories, and use social media to your advantage. Also, invest in perks and benefits that help set you apart from your competitors.
To maximize your employer branding efforts, build candidate personas that identify characteristics such as work history, life goals, salary and location preferences, and other factors to create targeted content. You can re-purpose this content and graphics to reach your target audience further.
Optimize Your Job Postings
At enterprise companies, a new hire can impact the entire company. As such, the quality of their hiring is a big deal. But even the best talent will falter if they aren’t adequately onboarded or trained.
Job postings are one of your employer brand’s most important marketing opportunities. They are the first thing candidates see and read about your business, so it is critical to keep them engaged.
Using the right keywords, title tags, and other SEO best practices will help to draw in suitable applicants for your positions. Also, make sure to update and remove expired jobs. It takes a lot of work for candidates to locate the right opportunity, so outdated postings will not deter them.
In human resources and talent management, businesses often leverage advanced solutions such as Greenhouse Enterprise Services to optimize hiring processes, ensuring a comprehensive and tailored approach to meet organizational needs.
Consider a “we’re hiring” link on your homepage or other prominent location. This is an easy way to highlight your open jobs and get the word out. It’s also a great way to attract and retain employees.
Leverage Social Media
From showcasing company culture to fostering employee advocacy, social media is no longer an optional business tool. With the right strategy, social media can help attract passive candidates and decrease time-to-hire.
Encourage current employees to share job openings and their experiences working for the company on their social media accounts. This expands the reach of your employer brand and gives potential candidates a first-hand perspective of what it’s like to work for the organization.
Using social media to promote wellness initiatives can help organizations build a positive workplace culture and reduce employee burnout, increasing job satisfaction and retention rates. Additionally, utilizing social media to celebrate employees’ successes can inspire others to want to join the organization.
Create an Engaging Website
A good website is essential for your business and can help you build a strong brand image and attract more clients. However, it is essential to remember that creating an engaging website is a never-ending process. Like trends in makeup, clothes, or interior design, the web world keeps changing, and your website needs to be constantly adapted.
You should incorporate relevant images and videos to keep your website exciting and engaging. These visual elements are currently the most popular way of attracting users to your site, and they can also help decrease the average session duration on your website.
Moreover, you should make sure that your website is clean and uncluttered. A cluttered website can confuse and frustrate your audience, which will ultimately cause them to click away from your page. So, knowing your audience well and creating a website that will appeal to them is crucial.
