Moriah Elizabeth: YouTuber Biography

With over 10 million subscribers, Moriah Elizabeth stands as one of YouTube’s most influential DIY content creators. Starting her channel in 2010, she transformed from creating comedy sketches to becoming a powerhouse in the crafting community, known for her creative projects and engaging personality.

Her journey encompasses everything from popular squishy makeovers to published books, while Moriah Elizabeth merch, distinctive characters, and mystery plush collections have become fan favorites. Working alongside her husband Jordan since their marriage at age 19, she has built an empire that continues to expand, contributing to her growing net worth. From DIY squishies to art transformations, her content attracts viewers ranging from pre-teens to young adults, particularly those passionate about creative pursuits.

Who is Moriah Elizabeth?

The creative force behind colorful squishy makeovers and DIY projects, Moriah Elizabeth began her journey in California, United States, where she was born on November 14, 1994. Today, she has captivated millions with her artistic talents and quirky personality, establishing herself as a prominent figure in the online creative community.

Birth and early life

Behind the vibrant videos that showcase Moriah Elizabeth’s artistic talents lies a story that began in the mid-90s. Growing up in California, she demonstrated an early affinity for arts and crafts that would eventually shape her career path. Although she keeps much of her personal life private, we know she was raised alongside two brothers, including Sam, who has occasionally appeared in her vlogs. Her other brother remains largely out of the public eye, reflecting her selective approach to sharing family details.

Education played a significant role in developing Moriah Elizabeth’s creative skills. She attended Hylton High School in Woodbridge, Virginia, graduating in 2013. Following her high school graduation, she pursued her passion for art by studying graphic design in college, eventually earning her degree in January 2018. This formal training undoubtedly contributed to the polished esthetic that characterizes her current work.

At just 14 years old, Moriah Elizabeth met Jordan, the man who would later become not only her husband but also a crucial behind-the-scenes collaborator in her creative endeavors. Their relationship developed throughout her teenage years, culminating in marriage when she was only 19. Currently, the couple resides in Spotsylvania County, Virginia, where she also maintains her studio. This early partnership has been instrumental in building her brand and supporting her growing net worth through various creative ventures.

Cultural background and influences

One fascinating aspect of Moriah Elizabeth’s identity is her rich cultural heritage, which subtly influences her artistic expression. She embodies a blend of diverse backgrounds—her father is of Peruvian and Italian descent, while her mother is Caucasian American. This multicultural heritage has given her a unique perspective that occasionally manifests in her creative work.

Furthermore, Moriah Elizabeth identifies as Christian, a personal aspect she doesn’t frequently highlight but nonetheless forms part of her background. This diverse tapestry of cultural and religious influences creates a foundation for her creative expression, though she rarely explicitly references these elements in her content.

The colorful Moriah Elizabeth characters that populate her videos and merchandise line bear subtle influences from her mixed heritage, though she has developed a distinctive artistic style that transcends any single cultural tradition. Her popular Pickle character and other creations have become iconic elements of her brand, resonating with fans regardless of their backgrounds.

Additionally, her cultural background may have contributed to her entrepreneurial spirit, which has led to successful ventures like the Moriah Elizabeth merch collection and Moriah Elizabeth mystery plush products. These items have become coveted by fans who appreciate both her artistic talent and her engaging personality.

Though she maintains privacy around many aspects of her personal life, Moriah Elizabeth occasionally offers glimpses into her family dynamics. The support of her family, including Moriah Elizabeth husband Jordan, has been instrumental in her success, allowing her to focus on creating the content that has garnered her millions of devoted followers.

The Evolution of a Creative YouTuber

Launching her YouTube channel back in August 2010, Moriah Elizabeth embarked on a creative journey that would ultimately captivate millions. With 10.4 million subscribers and over 4.2 billion views to date, her evolution as a content creator showcases both persistence and artistic growth.

First uploads and finding her niche

Initially, Moriah Elizabeth’s content looked vastly different from her current colorful creations. In those early days, she experimented with various video styles before discovering what resonated with her audience. The breakthrough came when she began incorporating more of her artistic talents into videos, moving away from general content toward specialized creative projects.

Over time, she established a consistent upload schedule, now posting every Friday at 4:00 pm ET. This reliability helped build her audience as viewers knew exactly when to expect new content. As her subscriber count grew, Moriah Elizabeth refined her focus, identifying arts and crafts as her primary niche – specifically, projects that transformed ordinary objects into extraordinary works of art.

Transition to art-focused content

The pivotal shift in Moriah Elizabeth’s content strategy came when she leaned fully into her artistic abilities. She developed several distinctive series that would become her channel’s backbone, including:

• Squishy Makeovers: decorating used squishies sent by viewers
• Thrift Store Makeovers: transforming second-hand items
• Create This Book: working through prompts in her self-published activity book
• Bake With ME: recreating her squishy designs as edible treats

This transition proved immensely successful, enabling her growth to an estimated monthly income of $4.30 million from YouTube alone. Her channel gained tremendous momentum, with 740,000 new subscribers between February 2024 and February 2025, demonstrating the broad appeal of her art-focused content.

Development of her unique artistic style

Perhaps most distinctive about Moriah Elizabeth is her immediately recognizable artistic style. Her esthetic features vibrant colors, playful character designs, and whimsical elements that have become her visual signature. Despite occasional viewer requests to change her style, she has remained true to her creative vision, understanding that artistic consistency contributes to her growing net worth and brand recognition.

“I still love squishies, I still love rainbows and sprinkles, I still love painting,” she has stated, highlighting her commitment to the joyful esthetic that defines her work. This consistency extends to the Moriah Elizabeth merch featuring her original characters, particularly her fan-favorite creation, Pickle.

Her equipment has evolved alongside her content, with her current setup including a Canon EOS R5 camera and Adobe Premiere Pro for editing. Subsequently, her production quality improved dramatically over the years, though the core of her content – creative transformation and accessible art – remained constant.

Today, the Moriah Elizabeth channel represents a fully realized creative vision, with unique series, Moriah Elizabeth characters, and even Moriah Elizabeth mystery plush collections that delight her fanbase. Behind the scenes, Moriah Elizabeth’s husband Jordan continues to support her growing empire, helping manage the business aspects while she focuses on creative content.

Signature Content That Built Her Brand

From vibrant squishies to interactive books, Moriah Elizabeth has built her brand around signature content series that showcase her artistic talents and quirky personality. Certainly, these creative endeavors have become the cornerstone of her YouTube success, attracting millions of viewers who eagerly await her weekly uploads every Friday at 4:00 pm ET.

Squishy makeovers phenomenon

The series that truly catapulted Moriah Elizabeth to YouTube stardom is her wildly popular “Squishy Makeovers,” where she transforms “ugly, used, old, dirty, cheap or unwanted squishies” donated by subscribers into colorful works of art. “I transform ugly, used, old, dirty, cheap or unwanted squishies into my own creations. I repair, paint and cut away for hours on end to complete these,” she explains in her videos.

Her squishy transformation process has become instantly recognizable, featuring:

• Fabric paint (both matte and slick varieties, often mixed together)
• Memory foam for repairs
• Dotting tools for details
• Homemade decorative sprinkles

“Get used to lots of rainbow and sprinkles, because I am addicted to both!” she admits in her videos. The series has grown so popular that she’s even created spin-offs like “One Squishy Three Ways,” where she demonstrates different design possibilities for identical squishies. In fact, her channel features dozens of squishy makeover episodes, with recent uploads like “Squishy Makeovers Fixing Your Squishies #38” continuing to draw millions of views.

Create This Book series success

In addition to her video content, Moriah Elizabeth has authored the tremendously successful “Create This Book” series – interactive prompt books that encourage readers to explore their creativity. “This is the ultimate outlet for creativity. Includes 235 pages of unique and inspiring prompts to get you in the creative zone!” reads the description of her first volume.

The series has connected deeply with fans who appreciate her approach to art. As one reader noted, “Granddaughter loved it. This you do for you so even though there are many of the same templates of this book it becomes uniquely your own one of a kind book.” This interactive approach has made the books particularly popular as Moriah Elizabeth merch items.

Her success with the series led to a second volume, and she frequently features both books in her “Create This Book Challenge” videos. Furthermore, she provides detailed material recommendations for readers, showcasing the same attention to detail that characterizes her other content and contributing to her growing net worth.

Thrift store transformations

Among her most beloved series is “Thrift Store Makeovers,” where Moriah Elizabeth hunts for forgotten treasures at second-hand shops and transforms them with her distinctive artistic style. “I love hunting through thrift stores to find old, rejected items and then decorating them and putting my own style on them to turn them into new pieces of art,” she explains.

The appeal of this series lies in seeing potential where others might not. “It’s quite boring and that’s what I love to see. Boring means potential if you’re an object,” she remarked in one video. Through these transformations, she often incorporates her signature Moriah Elizabeth characters, notably her fan-favorite creation Pickle.

Jordan, Moriah Elizabeth husband, occasionally assists behind the scenes with these projects. The series demonstrates her resourcefulness and creativity, as she often repurposes materials she’s saved for years. “I saved this from a clay kit that I tested literally 5 years ago and um look I’m using it now which is so great you know it’s not hoarding if you use the thing eventually,” she quipped in one episode, revealing the practical mindset behind her Moriah Elizabeth mystery plush and other creative ventures.

The World of Moriah Elizabeth Characters

At the heart of Moriah Elizabeth’s success lies an ever-expanding universe of original characters that fans have come to adore. These colorful creations have evolved from simple drawings to become the cornerstone of her brand identity, consequently fueling her growing net worth through merchandise and content.

Creation process behind her iconic characters

Moriah Elizabeth’s character development process is remarkably prolific. Over the years, she has created over 300 unique characters, with approximately 220 making it into her official character guidebook after a careful selection process. “I’ve created so many characters in my videos… I started thinking wow I might actually hit 10 million like this might actually be a thing I feel like I should do something maybe I’ll do something big,” she explained when discussing her character guide project.

Her creative method typically involves drawing full-scale illustrations with detailed character information, including name, species, creation date, and personality traits. Interestingly, many of her early characters were initially nameless and required retroactive naming for the guidebook.

How Pickle became a fan favorite

Among all Moriah Elizabeth characters, none has achieved the iconic status of Pickle, the green dinosaur. Originally created during a squishy makeover, Pickle earned his name from his distinctive streaky dark green paint job. As Moriah describes him: “If there were ever an icon among ME character it is pickle the dinosaur named for his color and his original streaky dark green paint job.”

Pickle’s charm lies in his perfect combination of “derpy and cute.” His popularity eventually led to the creation of Pickled Pink, a companion character reportedly first crocheted by Moriah Elizabeth’s mother.

From sketches to Moriah Elizabeth merch

The transition from digital designs to physical products represents a major milestone in Moriah Elizabeth’s business evolution. Her characters now appear on various merchandise, including mystery plush collections that have become particularly sought-after among fans.

The Moriah Elizabeth mystery plush products, featuring characters like Pickle, Derp, and Georgie, have earned praise for their quality. Customer reviews note: “The plushies are super soft, cute, squishy and they’re the perfect size!” These collectible items often come in “mystery bags,” adding an element of surprise that enhances their appeal.

Working alongside Moriah Elizabeth husband Jordan, she has expanded her merchandise line to include special collections like the “Guys and Gals” plushes featuring beloved character couples, and even custom figurines based on her original designs.

Behind the Scenes of Her Success

Beyond the colorful creations viewers see on screen, Moriah Elizabeth’s success story involves careful planning, dedicated workspaces, and smart business decisions that have built her multi-million dollar brand.

Working with her husband Jordan

Moriah Elizabeth’s partnership with her husband Jordan extends far beyond their decade-long marriage. However, unlike many YouTube couples, Jordan prefers staying behind the camera. “Jordan is said to be shy and doesn’t like to appear on camera,” according to fan sources. Nevertheless, he plays a crucial role in production—helping with technical aspects and occasionally contributing to creative challenges.

During one memorable video where Moriah Elizabeth locked herself in her art room for 24 hours, Jordan constructed “a wall of colored paper to block Moriah off from the rest of the basement as well as a panel of wood with a cat door and a flap for food”. This creative problem-solving exemplifies their collaborative approach.

Studio setup and creative process

Moriah Elizabeth’s workspace has evolved. After outgrowing a rented basement where she “always had to be worried about bothering people upstairs”, she designed a dedicated art room with an efficient lighting system her father helped create.

Additionally, she maintains a separate “Art Studio in a barn area that has been in the works for 2 years”. These professional spaces allow her to maintain her consistent Friday upload schedule at 4:00 pm ET.

Managing her growing net worth and business ventures

Furthermore, Moriah Elizabeth has expanded beyond YouTube into substantial business ventures. In 2022, she announced “a USD 2.50 million seed round for her one-year-old startup, Spark, a digital art platform”. This venture, backed by Konvoy Ventures and co-founded with gaming veteran Laura Mae Brown, targets “the purported USD 44.00 billion arts and crafts market”.

Her management company, Night Media, represents her alongside other creator-entrepreneurs like MrBeast. As Night Media’s CEO Reed Duchscher explained, “We don’t represent creators. We represent entrepreneurs who happen to be great creators”.

With Moriah Elizabeth characters appearing on merchandise and her Moriah Elizabeth mystery plush collections driving sales, experts estimate her net worth between USD 5.17M and USD 11.48M, potentially reaching USD 13.00M by 2025.

Moriah Elizabeth Frequently Asked Questions

How did Moriah Elizabeth become famous on YouTube?

Moriah Elizabeth gained popularity through her Squishy Makeover series, where she repaints and customizes squishy toys. Her creative DIY projects, vibrant personality, and signature humor helped her build a massive following. Over time, she expanded into other art-related content, making her one of the top art YouTubers.

What type of art does Moriah Elizabeth create?

Moriah specializes in DIY, painting, and crafting, with a focus on upcycling old or damaged items into creative masterpieces. Her content often includes squishy makeovers, painting on various surfaces, and creating original characters. She also experiments with digital art and clay sculpting.

Does Moriah Elizabeth sell her artwork or merch?

Yes, Moriah sells a variety of merchandise, including plushies, art supplies, and apparel featuring her original characters. While she doesn’t sell her custom artwork, fans can buy products inspired by her designs through her official store.

What makes Moriah Elizabeth’s content unique?

Her content stands out due to her humor, storytelling, and colorful, whimsical art style. She engages viewers with fun commentary and creative challenges, making her videos entertaining for both casual viewers and aspiring artists.

What is Moriah Elizabeth’s cultural background? 

Moriah Elizabeth has a diverse cultural heritage. Her father is of Peruvian and Italian descent, while her mother is Caucasian American. This multicultural background subtly influences her artistic expression, though she has developed her own distinctive style.

Is Moriah Elizabeth married?

Yes, Moriah Elizabeth is married. She met her husband Jordan when she was 14 years old, and they got married when she was 19. Jordan works behind the scenes, helping with the technical aspects of her content creation and business management.

What are Moriah Elizabeth’s most popular content series? 

Moriah Elizabeth is known for several popular content series, including “Squishy Makeovers,” where she transforms old or unwanted squishies into colorful creations, “Create This Book,” based on her interactive prompt books, and “Thrift Store Makeovers,” where she renovates second-hand items.

Who is Pickle in Moriah Elizabeth’s videos? 

Pickle is a green dinosaur character created by Moriah Elizabeth during a squishy makeover. He has become a fan favorite among her original characters due to his “derpy and cute” appearance. Pickle is featured prominently in her merchandise, including mystery plush collections.

How has Moriah Elizabeth expanded her brand beyond YouTube? 

Moriah Elizabeth has expanded her brand through various ventures. She has published the “Create This Book” series, launched a successful merchandise line featuring her original characters, and co-founded a digital art platform called Spark. She is also represented by Night Media, a management company for creator-entrepreneurs.